Marketing Strategy

Market Research & Planning

Our management team is 100% dedicated to making sure that your program is set up for the long term. We are not interested in coming in to quickly spike your sales only to have your program fail due to lack of planning and follow up.

Our entire program is built to give you the results you desire year in and year out. Our team will work with you to gain a clear understanding of your mission plan, your current and past strategies, your goals and most importantly how we can get everyone in your firm working as a team.

Once we understand your goals, we will help you formulate a plan that incorporates the Henderson marketing programs that best fit you. We understand that all funeral home operations and communities are not the same.

We have the resources to help you understand your community better than ever before and the support to implement the plan we agree upon. You are in control, our job is to make sure what we agree upon is implemented to your satisfaction.

Direct Mail

Community awareness is a big part of our program. Direct mail, if done properly can generate much awareness and increased sales.

Henderson Preneed Consulting handles all of your direct mail needs. We will help you customize messages that will address the competitive situation of your market. 

All demographic studies, printing, mailing and lead tracking are handled through our office. We even enter the leads into the database for your counselor to ensure perfect follow up.

We have a great variety of proven pieces to choose from, or we will simply create whatever is needed to be successful.

Social Media Marketing & Management

Henderson Preneed Consulting has partnered with Mediapath to provide your organization with professional social media management and digital marketing at deeply discounted rates.

Mediapath is a full-service social media plan that removes the burden of day-to-day management of your social media accounts so you can focus on what you do best, serve families.

The Mediapath team specializes in social media solutions for the death care industry based on each firm’s unique business goals. Whether you want to reach out to your community, increase followers, run a contest, or drive targeted leads to your website… our expert social media marketing team can help your firm experience social success.

We are committed to excellence and are constantly working on cutting-edge technologies to better serve our clients social and digital needs. Learn more about Mediapath at http://www.yourmediapath.com

Workshops

• Designed for small groups
• Invites are created from targeted groups within the database that have not yet committed
• Workshops are usually held at the funeral home
• They are highly interactive and a full arrangement is completed during the process